As the shift from active to passive investing in the discretionary equity space has continued to accelerate it has become evident that traditional active asset management firms—i.e. long-only, fundamentally-driven stock-pickers—are facing a serious crisis of relevance.

One reason, says Ken McAtamney, may be that the world has changed while many traditional managers, proudly clinging to their artisanal approach, have not adapted.

In this paper, McAtamney explains why he believes adding more science to the art of investing by employing a state-of-the-art investment process that incorporates the appropriate data-analysis tools may help.