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Velocify Has Agreed to be Acquired by Ellie Mae

Friday, September 1, 2017


William Blair acted as exclusive financial advisor to Velocify, a Volition Capital and Rustic Canyon portfolio company, in connection with its pending sale to Ellie Mae. The transaction was signed on August 31, 2017, and will close upon regulatory approval. William Blair is a leading technology advisor, having completed about 200 transactions since 2012, including over 30 software sell-side M&A transactions in the last 36 months.

Transaction Highlights

  • Deep software sector expertise: Velocify and its investors, Volition Capital and Rustic Canyon, were attracted to William Blair's extensive experience in the software sector, including highly relevant transaction experience in sales and marketing software and strong relationships with, and proven access to, the most relevant buyers.
  • Highly strategic transaction: The acquisition of Velocify is highly strategic for Ellie Mae, accelerating its vision of offering a fully digital mortgage by combining Velocify’s lead management, engagement, and distribution capabilities with Ellie Mae’s unique approach to automated one-to-one personalized marketing and digital consumer experience. Velocify’s SaaS platform helps sales teams keep pace with the speed of opportunity by driving rapid lead response, improving productivity, and offering actionable selling insights.
  • Trusted guidance and counsel: This transaction demonstrates continued successful advisory momentum in William Blair’s software franchise. William Blair’s transaction team proactively drove each step of the process, including close collaboration with the management in developing marketing materials, counseling shareholders on key transaction tactics, coordinating due diligence, and negotiating key contract terms.

About the Companies

Velocify provides a sales acceleration software platform that helps high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, and optimize their sales processes using Velocify. Velocify’s software delivers a prescriptive approach to selling and surfaces actionable performance insights to ensure salespeople stay focused on activities that lead to more sales. Ellie Mae (NYSE:ELLI) is the leading cloud-based platform provider for the mortgage finance industry. Ellie Mae’s technology solutions enable lenders to originate more loans, reduce origination costs, and shorten the time to close, all while ensuring the highest levels of compliance, quality, and efficiency.

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