William Blair Advises Simpleview

Wednesday, May 16, 2018

Simpleview has received a strategic investment from The Jordan Company


William Blair acted as the exclusive financial advisor to Simpleview in connection with its strategic investment from The Jordan Company (TJC). The transaction closed in May 2018.

Transaction Highlights

  • Deep relationships and domain expertise: Simpleview and Ridgemont were attracted to William Blair's extensive knowledge and industry experience within the travel and tourism software sector, expertise positioning vertical SaaS business models, and strong relationships with the most aggressive and likely strategic and financial investors.
  • Process and execution excellence: William Blair designed and managed an extremely competitive, highly efficient process with a qualified group of strategic and financial investors. Given Simpleview's leading market position as a best-of-breed, mission-critical asset, William Blair produced a strong competitive dynamic, ultimately facilitating an excellent outcome for Simpleview's shareholders.
  • Instrumental guidance and counsel: William Blair's transaction team was integrally involved throughout each step of the transaction process, including close collaboration with Simpleview in developing marketing materials and key analyses, coordinating due diligence with multiple parties, and negotiating favorable terms, which allowed the founders to roll over significant equity ownership.

About the Companies

Founded in 2001, Simpleview is the leading provider of cloud-based solutions to the global travel and tourism industry. The company's integrated platform is purpose-built for destination marketing organizations (DMOs) that sit at the intersection of travel demand (meeting/event planners and tourists) and local businesses. Simpleview's end-to-end software and digital marketing platform serves over 570 DMOs globally.

Ridgemont Equity Partners is a middle-market private equity firm that has provided approximately $4 billion of buyout and growth capital to closely held private companies and new business platforms since 1993. Ridgemont is an active, long-term investor across a broad range of industries, including basic industries and services, energy, healthcare, and technology and telecom.

The Jordan Company, founded in 1982, is a middle-market private equity firm that manages funds with original capital commitments in excess of $9 billion. TJC has a long track record of investing in and contributing to the growth of many businesses across a wide range of industries. Based in New York, TJC also has an office in Chicago.

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