William Blair Advises eCommera

Wednesday, February 26, 2014

William Blair & Company acted as the exclusive financial advisor to eCommera, a leading provider of SaaS-based, decision-intelligence commerce solutions, in connection with its $41 million series C investment round.

Transaction Highlights

  • Execution excellence: William Blair’s transaction team provided financing advice regarding eCommera’s series C funding round, as well as strategic advice in evaluating multiple add-on acquisitions, including its successful acquisition of Canada’s leading order management system, OrderDynamics, in June 2013. In parallel to the integration, William Blair marketed eCommera to a targeted group of software-focused growth investors, coordinated a due diligence process, and successfully led the competitive negotiation of key transaction terms.

  • Deep sector knowledge: William Blair’s transaction team leveraged its deep knowledge of e-commerce enablement, business intelligence, and order management software to articulate the merits of the investment and overall market opportunity available for eCommera and provided direct access to U.S. and European investors.

About eCommera

Based in London, eCommera provides a leading decision-intelligent commerce product offering to a global base of retailers and brands. Supporting over 70 leading brands across 32 countries, eCommera’s semi-automated solutions are used by global, blue-chip retailers in order to drive revenue, customer loyalty, and profitability.

eCommera’s existing investors include West Cost Capital, Frog Capital, ePlanet and WPP. The series C investment round was led by Dawn Capital and included existing investors and new partner WTI.

News Alerts

Stay connected to your favorite publications and news features.

Subscribe Now