Our Active Approach
At William Blair, clients turn to us for an enhanced approach to active management.

Five Growth Themes Shaping the Future
The more we ask to better understand how the world is changing today, the better we can position our clients for tomorrow.
New technologies can unleash a cascade of growth across multiple industries—which is why we carefully assess the second- and third-order effects of innovation. Because this is critical in forecasting future growth drivers.
We expect a number of growth themes to gain the attention of investors in the decade to come.
The Future of Manufacturing
A fully digitalized factory, which includes robots and cobots, combined with full connectivity via a localized internet of things, drives change.
Read moreConservation Capitalism
Everything is getting smart these days, including buildings, grids, and cities, creating efficiency gains.
Read moreDigital Reality
We envision an internet where the virtual and physical worlds become a single seamlessly interconnected realm.
Read moreConnected Commerce: Beyond Bricks and Clicks
Learn about opportunities presented by "connected commerce," which is an increasingly integrated shopping experience—that is, transactions that can take place anywhere, anytime, in a frictionlesss manner.
Read moreEditGenetics: 3 Ways of Improving Lives
A trend McKinsey calls “synthetic biology,” which is essentially the merging of science and big data, can be seen across diverse fields.
Read moreActive Never Rests™
Active is more than just an investment approach. Being 100% active employee-owned promotes a dynamic environment in which our business and investment processes continually evolve in pursuit of better client outcomes.
Our broad-based ownership structure creates a culture where we make investment decisions based exclusively on what’s best for you.
Learn more about our active approach to investment management
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