Forrester Research Has Agreed to Acquire SiriusDecisions

Friday, November 30, 2018

Forrester Research Has Agreed to Acquire SiriusDecisions

William Blair acted as exclusive financial advisor to Forrester Research (Nasdaq: FORR), in connection with its pending acquisition of SiriusDecisions. The transaction was announced on November 27, 2018.

Transaction Highlights

  • Longstanding strategic relationship: William Blair has developed a long-term relationship with the Forrester Research team over many years, providing strategic insight and market perspective for multiple prior transaction opportunities and initiatives, culminating in William Blair being engaged as a trusted advisor to Forrester Research in this transaction.
  • Strategic advisory formation: Joint collaboration across William Blair's technology and services practice areas, as well as public company insights provided by our integrated client services platform, enabled the transaction team to put forth the best resources for the engagement. William Blair provided valuable process insight to the Board of Directors and management throughout bidding, diligence and negotiations to help Forrester Research achieve an attractive outcome.
  • Deep sector experience: Forrester Research recognized William Blair's extensive knowledge and experience in the information services sector. The transaction team worked closely with Forrester Research to identify opportunities for the combined business, review and analyze financial projections and synergy opportunities, and advise on investor relations communications following deal announcement.

About the Companies

Forrester Research is one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of their most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of their clients to help them lead change in their organizations. For more information, visit

SiriusDecisions helps business-to-business companies worldwide by delivering the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance. Management teams make more informed business decisions through access to their industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, Connecticut with offices in Austin, London, San Francisco, Singapore, Toronto and Waltham, Massachusetts. For more information, visit

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