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IDology Has Agreed to be Acquired by GB Group

Wednesday, February 13, 2019

IDology has agreed to be acquired by GBGroup

William Blair acted as exclusive financial advisor to IDology, a leading provider of digital identity verification and fraud prevention services, in connection with its pending acquisition by GB Group. The business combination unites IDology’s leading services with GB Group’s global footprint and data assets to form a worldwide identity provider. The transaction was announced on February 11, 2019.

Transaction Highlights

  • Deep sector expertise and relationships: IDology was attracted to William Blair’s extensive knowledge and experience in the financial technology, fraud, and IT security sectors. In addition, William Blair provided recent transaction experience and strong relationships with – and insights into – the most likely and aggressive strategic and financial acquirers.
  • Trusted guidance: William Blair was integrally involved throughout each step of the transaction process, collaborating closely with management in developing marketing materials, coordinating due diligence, and thoughtfully determining process strategy and tactics.
  • Positioning excellence: William Blair's transaction team effectively focused potential acquirers on IDology’s comprehensive and unique solutions, market leadership, exceptional financial performance, and competitive differentiation.

About the Companies

IDology, based in Atlanta, Georgia, offers identity verification services that help remove friction both in onboarding customers and in detecting fraud. IDology has established itself as the market leader in domestic identity verification and authentication, enabling fraud prevention for customers across multiple sectors.

GB Group (LON: GBG), based in Chester, United Kingdom, is an identity data intelligence specialist. GB Group can quickly validate and verify the identity and location of 4.4 billion people globally and accesses a breadth of data from over 200 global partners to establish trust between businesses and their customers.

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