Loopio Has Received a Strategic Investment From Sumeru Equity Partners

Thursday, April 8, 2021

Loopio (logo) has received a strategic investment from SEP (logo)

William Blair acted as the exclusive financial advisor to Loopio Inc., an OpenView Venture Partners portfolio company, in connection with its strategic investment from Sumeru Equity Partners. The transaction signed and closed in March 2021.

Transaction Highlights

  • Unrivaled domain expertise: Loopio was attracted to William Blair’s unparalleled industry experience and domain acumen with leading companies in the sales technology, content, and collaboration space.
  • Strong cultural alignment: Finding a partner who mirrored Loopio’s customer and employee-centric philosophy was crucial for Loopio’s management team. William Blair’s intrinsic values conveyed in the pitch and corroborated by prior client references contributed towards winning the mandate.
  • Trusted guidance and M&A expertise: William Blair has deep M&A experience with the leading buyers in the process. The company relied on William Blair’s expertise to navigate complex relationships while maintaining competitive tension. Furthermore, the transaction team was able to successfully position the company’s transition to an enterprise-led customer growth story to give buyers confidence in the forward growth plan. The team successfully crafted a customized, expeditious process based on strong buyer interest, which drove an outlier outcome.

About the Companies

Loopio is a Toronto-based software provider that helps companies streamline their response process for RFPs, DDQs, and Security Questionnaires. With Loopio, teams can respond faster, improve response quality, and win more business. Loopio is one of Canada’s fastest-growing tech startups. It was ranked as the 13th fastest growing company on the 2019 Deloitte Technology Fast 50™ list and selected twice as one of LinkedIn’s Top Startups in Canada.

Sumeru Equity Partners (SEP) is a technology-focused growth capital firm that invests in growing enterprise technology companies across software, technology-enabled services, and hardware. The firm typically invests $25-200 million per transaction. SEP has a longstanding history of investing and partnering with founders and management teams to build growth leaders. The 27-person firm was founded in 2014 by an experienced team from Silver Lake.

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