Programmatic Trading Reshapes Online Advertising

Friday, January 24, 2014

William Blair discusses the impact of programmatic trading and real-time bidding for online advertising in the January 2014 issue of the National Venture Capital Association’s newsletter, NVCA Today. In the article, William Blair technology banker Per-Ake Stahl says that programmatic trading is creating opportunities for venture capital firms to build “category leaders” by reducing fragmentation in online advertising. Ralph Schackart, a William Blair equity research analyst who covers Facebook, Google, Criteo, Trulia, Pandora, and other Internet companies, outlines three major themes for investors to watch related to the rapid growth of real-time bidding.

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