Video Transcript

An exciting trend that we’ve been tracking in India is the emergence of digital-first, direct-to-consumer brands, particularly within the consumer staples categories, such as beauty and personal care. Now we believe this has been driven by three main factors: abundant local venture capital; ready market access via popular e-commerce marketplaces; and younger consumers’ willingness to explore and engage with new and fresh brands. Now as these start-ups mature and begin to enter the public market, we really look forward to assessing their growth and value-creation prospects, in addition to the ongoing competitive implications for our existing Indian staples investments.


January 2023

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