William Blair acted as exclusive financial advisor to Spireon, a portfolio company of Bertram Capital, in connection with its sale to Greenbriar Equity Group. The transaction was announced on October 11, 2018.
Transaction Highlights
- Deep relationships and industry expertise: Spireon and Bertram were attracted to William Blair’s extensive knowledge and industry experience within the IoT, transportation technology, and telematics sectors. William Blair has completed more than 160 technology M&A transactions since 2012, representing over $100 billion in total transaction value. Spireon represents the 29th technology M&A transaction signed or closed in 2018.
- Trusted guidance: William Blair was integrally involved in each step of this transaction, closely collaborating with management and Bertram in articulating Spireon’s story to the marketplace, developing effective and insightful marketing materials, and undertaking extensive up-front diligence preparation.
- Execution excellence leads to premium valuation: William Blair’s hands-on involvement and effective communication, along with industry insight, intelligence on potential acquirers, and M&A process tactics, enabled the transaction team to serve as a trusted partner to management and Bertram.
About the Companies
Spireon, Inc. is North America's leading connected vehicle intelligence company, providing businesses and consumers with powerful insights to track, manage, and protect their most valuable mobile assets. The award-winning Spireon NSpire platform supports nearly 4 million active subscribers across the company's growing suite of products for new and used car dealers, lenders and financial institutions, rental car agencies, commercial and local fleet operators, and consumers.
Bertram Capital is a private equity firm with over $1.4 billion in committed capital targeting investments in lower middle market companies. In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services, Bertram High-5SM and Bertram Labs, to empower its portfolio companies to unlock their full business potential.
Greenbriar Equity Group LLC, a private equity firm with over $2.5 billion of committed capital, focuses exclusively on the global transportation industry, including companies in logistics and distribution, freight and passenger transport, aerospace and defense, automotive, and related sectors. Greenbriar invests with proven management teams who are interested in being significant equity owners in their companies as well as with corporate partners who are interested in raising capital. Greenbriar's partners bring many decades of experience at the highest levels within the transportation industry.
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