William Blair global services analyst Andrew Nicholas, CPA, led his team’s second annual survey of accounting services executives, focusing on a variety of key industry dynamics. Of those surveyed, 78% are the top executive at their respective firm, with another 20% in other senior management roles.
Key highlights from Accounting Services: William Blair’s Second Annual Executive Survey include executives’ perspectives on organic revenue growth, pricing, the talent environment, technology, the use of non-U.S. labor, and M&A. With two years of data now available, the analysis also benchmarks 2025 results against executives’ expectations from the prior year.
For more information on William Blair’s global services equity research, contact us or your William Blair representative.


