Category Closeup examines developments in a specific consumer packaged goods category. In the latest volume, “The Battle for the (Dog Food) Bowl,” William Blair consumer analysts Jon Andersen, CFA, and Dylan Carden, discuss dog food consumer trends and influential brands swaying the level and division of growth.
The report is separated into four main sections: making the case for long-term investment, illuminating important trends influencing the market, profiling select industry participants, and projecting the potential of specific segments and sharing stock considerations. With the number of dog-owning households in the U.S. increasing from 57 million to 68 million over the past decade, our analysts believe dog foods, particularly fresh ones, are secularly attractive with room for expansion.
For more information on William Blair’s consumer equity research, contact us or your William Blair representative.