Demographics as Commerce—A Massive Aging-in-Place Opportunity in the U.S.

In our quarterly Healthcare Mosaic report, William Blair’s Ryan Daniels, CFA, partner, group head of healthcare technology and services, selects a far-reaching topic of interest in the healthcare space, analyzing its impact for the broader healthcare marketplace.

Our 37th Healthcare Mosaic takes a deeper dive into the aging U.S. population and seniors’ increasing desire to age in place. In Ryan’s view, these trends not only have the potential to drive massive shifts in healthcare spending over the next decade, but could also have important implications across the technology, service, and care delivery ecosystem, ranging from home health delivery, transportation, telehealth, and social services to sectors such as housekeeping and home maintenance, home modifications, and even pest control services.

More specifically, this report aims to help investors better understand the potential market implications of the aging-in-place dynamic over the coming decade. Highlights include:

• Key demographic trends that will drive a material increase in the over-75 population by 2030
• Changing senior preferences related to aging in place versus alternative living accommodations
• The near- and longer-term economic implications driven by the combination of these trends
• Key needs to support safe, healthy, and frictionless aging in place, and the wide variety of subsectors that need to coordinate care and service delivery to accomplish this objective
• The potential addressable market opportunity for these various demographics-as-commerce opportunities in the U.S.
• An overview of specific companies—in both the public and private markets—that our analysts believe are well positioned to benefit from these trends

Between 2023 and 2030, spending by the 75-and-older cohort should increase by 85% to 90%, nearly double the rate of any other age cohort in the U.S. over the same period. Accordingly, we believe there is a massive total addressable opportunity for providers who can effectively service this aging population’s healthcare and broader consumption needs.

For more information about our healthcare research, please contact us or your William Blair representative.

Listen to the William Blair Thinking podcast episode: Demographics as Commerce: The Aging-in-Place Revolution