Video Transcript

In India, there are at least ten million points of sales where you can buy products at. This is much more than pretty much every other country that we cover. So, for a company, whether you’re a staples product or whether you’re selling something more discretionary like apparel, to get into millions of points of sales is a huge competitive advantage in a country where infrastructure can be challenged and it’s culturally very diverse. So, to be able to have your product available at all these places is a huge competitive advantage. It’s much more amplified than what it is in other countries.


January 2023

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