William Blair acted as the exclusive financial advisor to CallRevu, a portfolio company of Serent Capital, in connection with its sale to Astira Capital Partners (Astira). The transaction closed on October 10, 2025.
About the Companies
CallRevu is a leading provider of call monitoring, tracking, and performance analytics software built specifically for the automotive industry. The company helps dealerships and OEMs improve call handling, recapture lost opportunities, and drive revenue growth with real-time insights powered by AI.
Astira is a Boston-based private equity firm founded in 2023 by Azra Kanji. The firm partners with like-minded founders and management teams to scale leading middle-market technology-enabled and data-driven services businesses. Astira’s collaborative approach to partnership supports value creation through investments in human capital and technology, and by implementing best-in-class operational practices across the organization with particular focus on sales and marketing, and data science.
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