William Blair served as financial advisor to DecoPac Inc. (DecoPac), a portfolio company of Kohlberg & Company (Kohlberg), in connection with its sale to Sentinel Capital Partners (Sentinel). The transaction closed in July 2026, and the terms were not disclosed.
About the Companies
DecoPac, based in Anoka, Minnesota, is the leading supplier and marketer of cake decorating solutions for bakeries, professional cake decorators, and cake-decorating enthusiasts across the United States, Canada, and the United Kingdom. Formed in 1982 as an internal supplier to McGlynn’s Bakery, the company produces innovative decorations supported by an in-house design team and an extensive licensed IP portfolio spanning entertainment, professional sports, and other categories. Its proprietary technology solutions – CelebrationIQ®, an online cake ordering and bakery management platform, and PhotoCake®, a print-on-demand edible image system – enable consumers to personalize desserts while helping customers drive efficiency and order throughput.
Kohlberg is a leading U.S. middle market investment firm, founded in 1987 and based in Mount Kisco, New York, with deep experience investing across private equity and credit. Informed by its thesis-driven White Paper Program, Kohlberg invests in companies characterized by strong brands, recurring revenue streams, and leading market positions. As of December 31, 2025, Kohlberg manages approximately $17 billion on behalf of investors globally.
Sentinel is a leading middle market private equity firm. Working collaboratively with portfolio companies, Sentinel offers operational resources and strategic advice and also provides debt and preferred capital as a minority partner through its Capital Solutions strategy. The firm focuses on niche markets across business services, consumer goods and services, healthcare services, and industrials. Since its inception in 1995, Sentinel has raised more than $11.2 billion of capital.
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