William Blair research analyst Ralph Schackart was quoted in Quartz, where he discussed how new features—including chefs for hire, massages, personal trainers, and other resources—offered by Airbnb will impact the home rental platform and the company’s investors.

“These new products could soften some of the cyclicality of the core travel business as users of the new products do not have to travel to use them,” Schackart wrote in a note to investors that was cited by the publication.