William Blair acted as the exclusive financial advisor to Svendsen Sport, a portfolio company of Maj Invest Equity, in connection with its sale to Pure Fishing, a portfolio company of Sycamore Partners. The transaction closed on February 1st, 2022.
About the Companies
Svendsen Sport is a leading fishing tackle brand platform based in Gadstrup, Denmark. Its brand portfolio comprises leading specialist brands, including Savage Gear, Prologic, Madcat, and DAM, which have strong positions across the most popular fishing styles and largest market segments.
With a total committed capital of approximately EUR 590 million, Maj Invest Equity is a leading private equity firm in Denmark. Maj Invest Equity primarily focuses on investments in small and medium-sized companies and currently manages a portfolio of 12 companies. Since 2005, Maj Invest Equity has invested in more than 35 platform companies and sold more than 40 companies over the same period.
Pure Fishing is a global leader in designing, marketing and supplying recreational fishing tackle, with a particularly strong presence in the North American market. Its brand portfolio includes many of the world's best-known fishing brands, such as Abu Garcia, Berkley, Fenwick, Hardy, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik.
Sycamore Partners is New York based private equity firm specializing in consumer and retail related investments. The firm focuses on improving the operating profitability and strategic value of its portfolio companies and has approximately $10 billion in capital under management.
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