William Blair Consumer Products & Services investment banking director Christoph Wunn was quoted in PETS International’s article focused on potential consumer spending habits in the second half of 2026 and how they will impact the pet category specifically.
“We see continued momentum within the pet sector and are particularly bullish on super premium alternative pet food, pet supplements, and pet technology as high-conviction categories for investors. These segments are demonstrating durable demand and structural growth that transcends near-term macro volatility,” Wunn said.